Pre production services8/17/2023 ![]() Storyboards help to visually tell your story. Being aware of this can save you a lot of hassle. As you can see, much of the pre-production checklist is interconnected- as one item changes, others are likely to be affected. You can then create a shooting schedule based on these decisions. These shots will inform what equipment you’ll need, including lenses, cameras, drones, as well as set pieces. You will also want to create a shot-list that details the exact sequence of shots. You don’t want to show up to set and realize you’ve forgotten the thing that the actor was supposed to be holding during the scene. In addition to what’s seen, a script can include voiceover, spots for music, and set pieces. Script WritingĮvery video production demands some sort of script that dictates what’s being shot in the frame. Finally, as you complete the pre-production checklist, you should reference your budget and adjust accordingly. ![]() You also want to account for editing time and other post-production work. This means more time, which means more money. For one, each time the crew needs to change locations, they need to break down equipment, transport it, and set it up again. There are other logistics to consider when determining your budget. That’s what a high-quality video is: an investment. However, the quality will certainly suffer and you will not get a decent return on your investment. If you want to hire a lone videographer to shoot something on an i-phone for fifty bucks, go for it. Part of developing a realistic sense of budget is not only calculating what your company can swing financially, but also understanding the video production process itself and all it entails. You need to have a realistic sense of your budget. Let’s just rip the bandaid off on this one. Your pre-production checklist is now shaping up, nicely! Budget for Video Production Including all of the elements of your branding will result in a much more complete final product that strengthens the message you’re trying to deliver. Without awareness of branding and subsequent design, the project may present as out of sync, with each scene feeling detached from all others. Keeping brand in mind while completing your pre-production checklist will produce a level of consistency between all of the moving parts of the overall project. Understanding the details of your brand also allows for consistency throughout the film production. There may also be a motto for your company that you’ll want to share on screen. These unique aspects of your brand will help make stylistic decisions for the video production, including the use of titles, headers, footers, logo, or what type of music to include. The details of your brand will likely include your logo, text/font, color-scheme, and overall tone. Your overall vision should always reflect the branding of your product, organization, or company. Each piece of the video production should feed your overall goal, so keep that in mind as you complete your pre-production checklist. Do you want it to look more like a documentary or a commercial? Understanding all of the film tools at your disposal gives you options. You may also want to include animation, voiceover, or some green screen effect. What do you like about these other videos? What’s the overall vibe? There may be a particular style of shooting you want to emulate or an overall mood being captured. It’s helpful to consult other projects, not for the purpose of imitation, but for inspiration. ![]() Underscoring any pre-production checklist should be your overall vision. Get Clear on your Video Production Vision If you opt to work with a video production company ( Tailor Made Media would be a wise choice) to produce your video content, we can assist with any or all of the following pre-production steps. It will also provide a realistic framework for achieving your video production goals, as well as serve as a valuable tool for the video production company to communicate with their production crew. In addition to basic preparation, another benefit of creating a pre-production checklist is that it will help you hone in on exactly what you want to create and it will save you time during your video shoot. Ultimately, having a clear vision and intent will help guide the specifics of your pre-production checklist. This checklist serves as a guide for the film shoot and is a crucial aspect of the overall production process. One of the primary ways to plan ahead is to complete a pre-production checklist. It’s also a helpful reminder to have multiple items outlined in detail well in advance of any video production shoot. “Be prepared.” It’s more than just a Boy Scout motto. Your Pre-Production Checklist and Why It’s Important
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